Healthcare Websites & E-Commerce for Med-Spas & Aesthetics

Med-spa marketing sits at the junction of medical advertising law and consumer protection. Before/after photos require explicit, documented patient consent for marketing use — separate from treatment consent — and our galleries are built on a consent-management layer that tracks authorization per image and supports revocation, because a patient withdrawing consent should take one click to honor, not a site-wide audit. Results imagery must also represent typical outcomes honestly; FTC endorsement guides treat atypical-results presentation as deceptive, and testimonial sections need the same scrutiny.

Claims language matters too: medical treatments delivered under physician oversight must be described accurately — who performs them, what supervision applies under your state's medical aesthetics rules — and websites that blur licensure boundaries create board exposure for the supervising physician. If the site handles any patient intake or pre-consultation forms, that data is PHI and needs HIPAA-grade handling even on a marketing site. This is a general overview only; med-spas should review consent and claims practices with qualified counsel.