Capability
Healthcare SEO & CRO
Technical SEO and conversion rate optimization for healthcare companies — structured data, content architecture, Core Web Vitals, and compliant conversion flows.
“Technical SEO foundations — Core Web Vitals, structured data, crawlability, mobile-first architecture — have a compounding effect on organic visibility over 6–18 months. Conversion rate improvements on healthcare landing pages are directly traceable to A/B tested changes in CTA placement, trust signals, and frictionless booking flows.”
How we approach it
Four pillars of this capability.
Technical SEO Architecture
Crawl structure, schema.org, sitemaps, Core Web Vitals, and canonical strategy — the technical foundations that search engines use to rank healthcare content.
Healthcare Content Strategy
Symptom-condition-treatment intent mapping and E-E-A-T signals for medical content — content architecture that satisfies both Google's quality raters and YMYL standards.
Local SEO for Practices
Google Business Profile optimization, NAP consistency, and review schema — for practices that need to rank in local search where patients actually make decisions.
Compliant Conversion Optimization
TCPA-safe forms, GA4 event tracking without PHI, and heatmaps with PHI masking — conversion optimization that improves results without creating regulatory exposure.
What we ship
Deliverables for every engagement.
- Technical SEO audit and prioritized fix list
- Schema.org implementation (MedicalBusiness, Service, FAQPage, BreadcrumbList)
- Sitemap.xml and robots.txt optimization
- Google Business Profile audit and citation setup
- GA4 configuration with HIPAA-safe event tracking (no PHI in events or parameters)
- Core Web Vitals remediation plan
- Content gap analysis with primary keyword targets
- CRO hypothesis backlog with A/B test implementation guidance
The productized version of this capability.
Not the primary AXIFI use case. For platforms built on this capability, the AXIFI platform page is the relevant destination.
Common questions
Frequently asked questions.
Ready to build this capability?
We scope before we build — so you know the timeline and cost before any code is written.